Rise of the DEO explores the intersection of creativity and business acumen,explaining how and why this unlikely coupling produces leaders most capable of solving our increasingly complex business problems. Written by two women with over 30 years of collective experience as creative business leaders, Rise of the DEO is a playbook designed to unlock creativity in a traditional executive or teach a creative professional how to become an effective business leader. The book lays out—graphically and through example—how DEOs run their companies and why this approach makes sense now.
This book is a result of years of research initially captured in talks Maria Giudice gave at TEDx and the AIGA Pivot Conference in 2011. Maria’s TEDx Talk was featured on TED.com as the “pick of the week” from thousands of selections.http://riseofthedeo.com/book/