Gamification in healthcare isn’t just about playing games

Gamification in healthcare is gaining popularity as providers continue to look for creative ways to engage their patients.

There are a number of pilot projects, technology startups and other developers who are playing around with gamification in healthcare. It’s not yet clear whether this approach — mixing self-monitoring and entertainment — is yielding the type of traction and adoption that will ultimately lead to sustainable patient behavior modifications and improved health outcomes. Still, I suspect there will be significant growth in this area over the next several years as more patients adopt a consumer mentality about their health and wellness.

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