Web Design

Put Your Company's Best Foot Forward

Perception is reality. A professional web site conveys that your business is credible and trustworthy. And it's important that your web site conveys the "personality" of your company.

A new web site by Spot-On Marketing will succinctly tell your clients or customers who you are what you can do for them. And you can easily make updates or add pages yourself without buying any software or having to know any code.

I train you on the maintenance tool once your new site goes live and remain available for follow up questions.

Features may include:

• Newsletter sign up
• Event calendar that is easy to maintain
• Home page featured events, specials, and articles
• Social media"share" buttons to increase traffic and awareness
• Optimization for showing up in Google searches (SEO)
• Built-in tool for adding SEO descriptions on new pages
• Contact forms with spam filter
• Shopping cart
• Blogging
• Videos
• Smart phone versions of your site

Contact me for a free consultation or assessment on your current web site.

Social Media

Learn the Ropes on all That "Social Media Stuff"

Rapidly advancing technology has been a boon to small businesses in that it allows you to reach customers without breaking the bank. However, if all the options leave you scratching your head and wondering where to start, I will guide you through it.

How I Can Help:

• Determine appropriate social media tools to help your specific business
  (A focused rather than shotgun approach)
• Get you started on Facebook, Twitter, LinkedIn, Yelp, or Foursquare, etc.
• Coach on engaging your audience to increase business
• Provide tips for minimizing your time
• Design social media landing pages (like Facebook)
• Show you free tools for tracking activity

All Things Marketing

Raise Awareness, Drive Traffic, and Increase Sales

(Or better known as: "My Web Site and Facebook Page are Live. Now What?")

Despite the popular movie saying, if you build it they will not necessarily come. Raising awareness is the next step. To be effective, you must gain an understanding of how your customer thinks, identify their needs, wishes, behaviors, and decision making influences. Whew! Sounds like a lot? That's why I'm here. I can figure it out and make it happen for you.

My Services Include:

• Analyzing your customers
• Figuring out which messages will best communicate your business benefits
• Planning a step-by-step process for reaching your customers
• Setting goals and objectives with you
• Creating marketing campaigns — theme, messaging, and materials
  • Facebook landing pages
  • Social media activities
  • Web site landing pages
  • email campaigns and HTML templates
  • HTML e-Newsletter templates
  • Brochures
  • Direct mail
  • Print and online advertising
  • The kitchen sink
• Managing the whole process so you can focus on running your company
• Buying media space if needed, and negotiating great discounts! (track record here)
• Creating, implementing, and tracking all of the above

Branding

Gain a Strong Brand Image for Quick Recognition

Think of the Nike Swoosh. A quick glance tells you the brand. Your company also needs a strong consistent brand to stand out in today's competitive environment.

Spot-on Marketing has extensive experience branding companies. I can design a logotype, create a company color palette, and choose typefaces that express your vision and improve your professional image. I will then ensure brand image consistency across all media including your web site.

Related Design Services:

• Business Cards
• Letterhead
• Brochures
• Signage (even banners)
• Direct mail
• Sales flyers
• You name it