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portfolio: web design button About

Sheryl Dawson
Marketing Strategist, Web Designer and Front End Developer


How I can Help You

As a small business owner, you will benefit from my wide-ranging skill set. Having "earned my stripes" in fortune 500 and high-tech startup companies for 15+ years, I learned to wear multiple hats which means you won't have to hire several different people to accomplish your goals. I can help with all things marketing and provide you continuity across all media for a professional brand image.

I approach everything from your customer's perspective whether it's a new web site, email campaign, or a simple brochure—at the end of the day, how will your business make their life easier? And because of my background, I save you time by sorting through marketing options for you and recommending the appropriate marketing channels for your business.

The web sites I design and develop today for small businesses are created in Wordpress. It's an ideal solution because it is very SEO-friendly, is flexible, scalable, and has a built-in content management system. Wordpress supports e-commerce, events calendars, social media linking, and much much more. I am sold on it.

My Background

My marketing career began with Motorola in Austin, TX where I was the sole marketing communications person in an entire product division. This was my boot camp. I managed everything from trade shows, newsletters, media buying, ad development, vendor management, collateral design, and public relations.

After five years there, McDATA Corporation in Broomfield, CO made me an offer I couldn't refuse (those were the days of stock options) and I moved to this lovely state. I rode the Initial Public Offering (IPO) tidal wave with McDATA and learned a lot about rebranding a company. I initiated and led all online marketing programs and consequently, developed a passion for designing web sites and Internet marketing.

McDATA is now owned by a competitor and since then I have held positions at high-tech startups plus Mentor Graphics, Inc., a long-standing engineering software company.

I hold a Bachelor of Arts Degree in Communications and graduated Magna Cum Laude from St. Edward’s University in Austin, TX. My field of study included marketing, graphic design, and PR along with visual, written, and oral communications.

® 2011 Sheryl Dawson dba Spot-on-Marketing. All Rights Reserved